Here is our take on everything that is branding and advertising. Some perspectives, some experiences, some lessons and lots about brands, our blog journey will shed a new light on how creativity, strategy, research and insights will help build newer brand connections. Stay tuned for more…
Creating content and getting it in front of your audience is easy, but making them pay attention and engage with the content is what matters the most. For example, we come across hundreds of ads in a single day, while consuming content on YouTube, websites, and social media platforms. Most of them just get skipped. … Continue reading "Blog"
Every business dreams of serving millions through its products/services. But how often do we see businesses taking steps towards achieving this? In fact, most businesses build castles in the air without proper planning. The key pillar that every business should start with is branding to influence and attract consumers on a large scale. For instance, … Continue reading "Blog"
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2022, white thoughts and branding, social media updates May 2022
So, what’s your picture of Hyderabad? Biryani, technology and Karachi biscuits? Thanks for knowing the city for all of these – but then, we suggest that you travel past them now.
During the early 20th century as commerce grew, more people started spending money on branded goods and luxury items. Thus, kicked in the desire for branded products and led to ...
Life post-lockdown has given us many new perspectives, opening many new and unexplored ways to get around. The one that stands out is shopping, and the ways we’ve adapted to purchasing.
There comes a time when a situation forces us to adapt things, we never ever imagined we would do. The COVID-19 pandemic is undoubtedly a situation that has taught the entire world ...
You have heard of a place that serves amazing Biryani, but it’s somewhere far and away from your house. What do you do? Ask friends for the nearest landmark and drive up there, right?
So almost the entire world is locked indoors and you as a business provider are left with no way to connect or talk to your consumers. Now that you have gotten conditioned ...
Email Marketing, also known as the Electronic Marketing, first blasted in the market in 1978 when a computer-selling company sent its customers 400 emails to promote his sales.
So, the lockdown has been extended and all your marketing plans need a relook, right. Well, if your brand has been active on Social Media / Digital platforms ...
What better time to tap on emotions, feelings and a range of intra-human reactions, than the crisis we are passing through as a race! So, the tail-end of the last decade has given rise to this marketing ...
Have you always been under a cloud of doubt, if your product really needs advertising? If yes, we could help you with some pointers and points-of-view and walk you to the decision point.
It’s one word that has left nobody without panic. From humans to everything that comes in contact with them, Coronavirus (COVID-19) has taken over the world in every sphere and realm. Could businesses be an exception?
Apart from giving your brand online presence, a well-structured blog content lets it stand out amidst competition, as well as acquire new customers.
Changing a brand logo isn’t something new in the world of advertising, but we are all aware, what a speculative business it is. Many successful brands have failed in appealing to their customers ...
Real people. Real videos.’ Thus goes the tagline of TikTok and sums up the purpose and core of TikTok, a video-sharing social networking app. TikTok, as an advertising platform, is giving a tough competition ...
A presence on social media has become pertinent for brands if they need to make conversations with their customers, find out what they want, and listen to them constantly.
Welcome back to our blog that showcases the trends in Advertising that have been popular across the year 2019. In the first part, we covered Video Marketing, OTT Advertising, Mobile-first Advertising and User-Generated Content.
The year 2019 has been nothing less than versatile for the world of Adverting, with both, brands and brand custodians experimenting with new mediums, largely on the digital space. That’s not all, even conventional-cum-static mediums ....
Today, being current is being alive. With social media platforms opening up avenues for communication, the trend is all about being real, relevant and now. Being in the moment is being with the world and the way the world consumes media, the way it consumes ...
What’s in a name they say. We say, everything and much more than you can ever imagine. Let’s consider a few examples of some of the world’s biggest brands that have seen a phase of disaster at some point in time in their journey ...
Today, data has become the route to reaching out consumers smartly and effectively. With the power of technology, brands can reach out to specific audiences when they want. The size and scale of data that today marketers can have access to,..
With the arrival of Ganesh Chaturthi and Onam, India ushers in the massive festival season with cheers and fervour. From Navaratri poojas to Dussehra celebrations and from the festival of lights to X-mas and New Year thrills ...
They say, seeing is believing. Taking this adage forward, we believe that seeing (or viewing) a video is engaging, immersive and a lot more impactful than any other medium. That said, today the online medium has cut the barriers of budget
‘Offline or online’, first, you’ve got to be there with the right message! The advantages of the age-old marketing techniques still hold great relevance to brands and businesses while going digital. “With the increasing large base of internet users, digital media in the country is expected to overtake film entertainment in 2019 and … Continue reading "Blog"
Hey Siri, where’s the closest Biryani restaurant?” Did Siri show you a bunch of options? If it did, voice search is really going places (literally) and how! Move over SEO, because VSO or Voice Search Optimization is here to become a part of your life.
The map of Indian advertising agencies is undergoing an interesting realignment. From large-
sizes agencies with multi-city presence to agencies with digital-only focus – it’s witnessing all.
The big impression depends on how brilliantly we express and weave our story. Here’s why picking the right font becomes pivotal as these are massively expressive. Creative typography not only bears your message, but they also paint a visual impression that induce emotion.
It all began with a simple introspection, an inward pondering over that stemmed forth from the very DNA that White Thoughts is proud of.
