‘Real people. Real videos.’ Thus goes the tagline of TikTok and sums up the purpose and core of TikTok, a video-sharing social networking app. TikTok, as an advertising platform, is giving a tough competition to every established social media platform like Facebook, Instagram, Twitter and Snapchat with its salient features and great avenues for marketing and brand promotions. TikTok is a one-of-its-kind content creation platform that powers brands from across industries to gain massive engagement and reach. TikTok offers enormous opportunities for advertisers as the platform help target audience to have an immense traction with brands.
Known for its highly engaging user-generated content (UGC) across various video formats like lip-syncing, comedy, memes, tutorials etc., TikTok is gaining mind-boggling popularity in India. With over 120 million monthly active users on TikTok, the instant hit video-sharing platform is enticing brands to get on board to connect with their target audience, especially in Tier 2 and Tier 3 cities. TikTok influencers help promote brands better in an engaging way.
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You might wonder what TikTok has in place for brands. The following are some of the unique features that make TikTok the most sought-after advertising platform for major brands:
- Unparalleled Engagement and Reach: The engagement levels that TikTok helps generate are massive and are attributed to the high levels of fun, quirky and entertainment quotients.
- Performance-driven Platform: Advertising on TikTok is performance-focused and works on the CPC (Cost Per Click) model as well. The biggest advantage of TikTok advertising is that video ads play in between videos, which are short as compared to in-video advertising platforms.
- Young audience: Over 80% of TikTok users in India are below 35 years of age, predominantly residing in Tier 2 and Tier 3 cities.
- Uncluttered platform: The latest feature of advertising on TikTok helps provide brands with an uncluttered environment for advertising.
TikTok’s highly engaged user base makes it a go-to advertising platform for brands and businesses to increase their mind share. TikTok makes brand promotions and marketing easy and engaging with its bouquet of ad formats that have the flexibility of being customised as per requirements of brands. TikTok offers four different types of ads including Infeed Native Content, Brand Takeovers, Hashtag Challenges and Branded Lenses.
Flipkart’s #BigBillionStar campaign on TikTok is one of the most successful campaigns that recorded over 8 billion views. The campaign has created a lot of buzz around Flipkart’s Big Billion Days Festive sale. The participants had to make duets alongside Virat Kohli, Amitabh Bachchan, MS Dhoni and Alia Bhatt through the creative use of the format. It became a viral hit, as participants generated amazing user content on the TikTok marketing platform.
If you are looking to promote your brand on TikTok, White Thoughts & Branding can help your brand keep ticking big with better engagement and reach.
