HDFC Bank’s Saveathon in association with the event-organizer Maiden Drop and powered by Reliance Digital, was held to support the cause of protecting the environment through a range of activities. The branding and digital strategies we implemented interlacing numerous touchpoints, generated a sense of curiosity amongst millennials, well promoting awareness for the intended cause.
The massive response received was a result of a lead-generation campaign through PPC that preceded a few weeks before the event.
Scope of Work: Branding, Advertising, Digital
