Delhi Mithai Wala is one of Hyderabad’s most well-known and beloved mithai shops, established back in 1968. A family business, the client was looking for a contemporary identity to connect with the young audience. We put an emotional yet playful spin on the communication tone by blending Hindi and English to make the approach fresh and relatable. For the website and social media, we went with a regal visual identity featuring sophisticated photography. We created the merchandise branding, print advertising, OOH, activation, and other PR activities for the launch of its Kondapur outlet. Soon, the brand was recognized by the target audience in Cyberabad and was featured in local newspapers for impactful branding.
Scope of Work: Brand Identity, Store Launch, Merchandising, PR, Print Advertising, Website Design & Development, Social Media Marketing, OOH
